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The numbers are in. U.S. retail?s biggest shopping holiday of the year, from Thanksgiving Day to Black Friday to Cyber Monday ? even Small Business Saturday and Super Sunday ? generated $24.2 billion in online revenues, according to Adobe. But that figure is still far below Alibaba?s 11.11 Global Shopping Festival, which in 2018 reached $30.8 billion? in just 24 hours.

A post shared by Alibaba Group (@alibaba.group) on Nov 29, 2018 at 3:41pm PST

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Celebrate #BlackFriday and #SmallBusinessSaturday at Carson Jewelers. Stop in to save 35% off all #EstateJewelry and 25% off all #watches! ? ? ? #supportlocal #familyowned #shoplocal #holidayshopping #giftgiving #classic #tistheSeason #necklace

A post shared by Carson Jewelers (@rbrucecarsonjewelers) on Nov 20, 2018 at 10:14am PST

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Make sure you Shop SMALL today for Small Business Saturday with Lenox Jewelers, Fairfield?s very own Family Owned and Operated Jewelry Store since 1936! ? #lenoxjewelers #lenoxjewelersfairfield #shopsmall #shoplocal #smallbusiness #familybusiness #familyowned #smallbusinessowner #localbusiness #smallbusinesssaturday #local #fairfield #fairfieldct #fairfieldcounty #Connecticut

A post shared by Lenox Jewelers (@lenoxjewelers_fairfield) on Nov 24, 2018 at 5:10am PST

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They start missing you when they fail at replacing you. #K?laVie #Irreplaceable Update: Lippie by @kami_cosmetics - another dope #FemaleEntrepreneur #ShopSmall #SmallBizSat #womensupportwomen

A post shared by K?la Walker (KAY-la) (@kelawalker) on Nov 24, 2018 at 8:11pm PST

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On this #SmallBusinessSaturday, we celebrate Phoenixes like alumna Mariel B. (BSHS/M, ?10) and her family, who believe in bettering the community through agritourism, education and their family farm. The Barreras ?believe strongly in diversification and stacking. We use our farm products in direct correlation with community focused education. Each of our educational/agritourism events and classes are geared around teaching about a sustainable food feature.? How are you helping your community rise? . . . . . . #BarrerasFamilyFarm #PhoenixUnfiltered #WeRise #IAmAPhoenix #UOPX #Student #Alumni #PhoenixAtWork #EarnedIt #Family #Farm #Agritourism #Farmland #Educational #NeverSayNever #HomeageToHeroes

A post shared by University of Phoenix (@uopx) on Nov 24, 2018 at 6:32am PST

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#GIVEAWAY Just in time for #SmallBusinessSaturday and the Christmas Stroll enter to WIN an @oldcoloradocity #Thanksgiving gift basket!? TO QUALIFY: ? Like & tag your shopping buddy. ? Participant MUST BE FOLLOWING BOTH @VisitCOS & @oldcoloradocity WHAT YOU WIN: - $100 @PinkCaddyBoutique gift card ? - 4 Free tickets to the @Garmanstorytellersculptor museum ? - $25 gift card to @jensplaceboutiquegiftshop ? - $25 gift card to The Holly Leaf Soap Box & More ? - $25 gift card to @SimpleBodyProducts ? ?: @graysunrae

A post shared by Colorado Springs (@visitcos) on Nov 24, 2018 at 7:05am PST

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#ShopSmall with us Sat. Nov. 24th and receive 24% OFF your purchase! First 10 shoppers will receive swag bags full of goodies! #shoplocal #supportyourcommunity #showyourlove #BackedByAmex #SmallBizSat #smallbusinesssaturday

A post shared by James & Williams Jewelers (@jwjewelers) on Nov 21, 2018 at 1:30pm PST

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Tis the season for shimmer and shine // Shop this holiday look with the cutest little ? pin on the @liketoknow.it app. Will link these @melissa.araujo earrings in Stories because she?s super talented and a gal you should know! She?s offering 15% off everything when you use code:CKFAVS15 http://liketk.it/2yQjR #liketkit #shopsmall #supportsmallbusiness #smallbusinesssaturday

A post shared by by CHRISTINE KONG (@dailykongfidence) on Dec 15, 2018 at 8:45am PST

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? shopping small is sexy . Yesterday I found myself in this cute crystal shop in Maine on #smallbusinesssaturday , knowing I would find something special to show my support for local small business. . After what felt like hours looking around, I found myself deep in a bookshelf. And hidden way at the bottom, I found this deck of cards created by one of my favorite authors. . Without even looking inside, they were mine. . So this morning before my photoshoot, I got to the studio a little early to enjoy my coffee with this little deck, and pulled this card. . ?there is nothing sexier than my authentic truth.? . ? As if, a prelude to the photoshoot I was about to experience with @monicajustesen (ps just you wait until I share some sneak peeks because ??) . Having the opportunity to hold space for you to share your authentic truth....it?s the biggest blessing in my life. . ? Happy (belated) Small Business Saturday to the humans that inspire me to dream big, love bigger, and share in the sexiness of our authentic truth. . We?re in this together ? . ___ let?s connect. ?? www.sharethesoul.com ? #mindfulliving #flashesofdelight #thatsdarling #darlingmovement #chasinglight #postitfortheaesthetic #risingtidesociety #productphotographer #darlingweekend #thejoysquad #photosinbetween #folkportraits #sharethesoul #bohemiangirl #brandphotographer #hinfluencercollective #girlboss #uoonyou #iamwellandgood

A post shared by i?m em. let?s share your story (@sharethesoul) on Nov 25, 2018 at 2:02pm PST

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As you know I'm a huge fan of donuts, especially on the weekends ? I partnered up with @americanexpress for #SmallBizSat on Nov 24 to share my favorite local donut shop and #ShopSmall @blinkiesdonuts #AmexAmbassador #amexlife

A post shared by Jamie Mansfield (@jamienkidd) on Nov 23, 2018 at 9:59am PST